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Your Ultimate Guide to Utilizing B2B Lead Generation Services (2021)

What is Sales Lead Generation?

Sales lead generation is a mix of sales and digital marketing where your company identifies and reaches out to prospects to create leads, or potential customers for your business. Where traditional marketing, like email blasts or cold calls, used to be enough, in today’s digital age companies must be innovative with their approach in order to compete in their market.

Sales lead generation is the first step in a long process that ends with closing the deal with a potential customer. Generating leads is important because it is the initial impression a person gets and determines whether or not they will use your product or service.

A couple common examples of how to generate leads are to use paid services like pay-per-click advertising, and to create content, like blog posts or social media posts, to invite customers into visiting your website.

Implementing a high-quality sales lead generation program can increase your brand awareness, build relationships with potential clients, generate quality sales leads and close deals - all of which are vital to your bottom line.

What We Do

All our services will help your business get more sales leads. No matter your needs, our solutions can be customized to fit exactly what you’re looking for.

If you need sales leads now, we have curated some of the best lead generation services that will deliver results overnight. We offer services for free and paid sales lead generation, including lead aggregators and pay-per-click advertising.

If you are looking for more steady, long-term growth, we will figure out a solution to your issue. Together, we can build a website for your business, optimize your content, and bring in sales leads to your company month after month, year after year.

If your website is not appearing on page one of Google, you may need a new one. With Sales Lead City, we can fix your website or design you a new one. We will increase your ranking, encourage prospects to visit your website through SEO-optimized content and get your business more sales leads.

What You Get

  • Website Design

    Don’t know where to start generating sales leads for your business? A beautifully designed website is a perfect place to begin but it is not always enough. With an SEO-optimized website, your business may appear at the top of Google search results, outpace your competitors’ sites and lead to more people visiting your website and thus more sales leads for your business.

  • Search Engine Optimization (SEO)

    With a user-friendly website that meets all of Google Web Core Vitals comes the great opportunity to optimize your content on a fast platform. While having a website is a given, having fresh content that is SEO- friendly will ensure your website remains a top search result, leading to long-term sales generation.

  • Pay-Per Click Advertising

    Pay-per-click (PPC) advertising with Google Ads is very effective, as it puts your company on page one of Google search results. It can be expensive, however, but it can also have a great return on investment in sales leads. When time is important, you can also start and stop Google Ads as you like to build leads now, or until the SEO kicks in.

  • Google Guaranteed Leads

    This new product from Google, while not for every business, can lead to guaranteed sales leads for your company. Your business must qualify with Google for this service. Sales Lead City keeps up-to-date with all new technologies in the sales lead industry like this, so you can be sure that we will offer you the best services for your business.

Who We Are

Sales Lead City is a division of Ottaway Communications, a team dedicated to generating sales leads for our clients. Our expertise in sales lead generation means we use the best practices for digital marketing in your industry, without the need to test our tactics – we already know what works. Our track record of proven results mean we can identify the problems you face and fix them promptly, delivering faster results and more time to generate the sales leads you need.