Sales lead generation is a mix of sales and digital marketing where your company identifies and reaches out to prospects to create leads, or potential customers for your business. Where traditional marketing, like email blasts or cold calls, used to be enough, in today’s digital age companies must be innovative with their approach in order to compete in their market.
Sales lead generation is the first step in a long process that ends with closing the deal with a potential customer. Generating leads is important because it is the initial impression a person gets and determines whether or not they will use your product or service.
A couple common examples of how to generate leads are to use paid services like pay-per-click advertising, and to create content, like blog posts or social media posts, to invite customers into visiting your website.
Implementing a high-quality sales lead generation program can increase your brand awareness, build relationships with potential clients, generate quality sales leads and close deals - all of which are vital to your bottom line.