As you aim to take your business to the next level, the time that it takes to set yourself up for organic success may not be something that you want to invest in. You need leads now. Pay-per-click advertising is a great way to bring in leads fast by launching your site right up to the top of page 1 of Google with the click of a button, or putting your company right in the feeds of your target audience on Facebook.
Sales Lead City has been trusted since 2006 to handle pay-per-click advertising for a wide range of clients. With us, you can rest assured that your PPC ads are being properly set up as well as properly managed.
Google Ads (Formerly Google Adwords)
You may already know that Google is big, but you may be shocked to learn just how huge it is. Some of the more absurd statistics surrounding this include Google owning a 92.24% global market share of all search engines and there being a whopping 3.5 billion searches per day on Google.
So, how do you get your company in front of all of those eyes and bring them in as traffic so that you can convert them into leads? First, we suggest you check out our SEO services. This is a great way to get sustainable, organic lead generation in the long-term. For immediate success, look towards Google Ads, which used to be known and is still colloquially called Adwords.
By paying for Google Ads, your site will pop up on either the top or bottom of Google search results pages (SERPs). These appear the same as a regular Google search result, other than a small “Ad” that appears next to the URL. This is a way to get on the first page of Google for keywords of your choice immediately.
Sales Lead City has been trusted for so long because we know what it takes to effectively manage Google Ads. Simply opening up an account is not enough. Google is more than happy to take your money. Developing an effective strategy is what it takes to get leads from Google Ads.
Social Media Advertising
Using advertising on social media is a great way to get leads for your business. Choosing which social media channel to utilize depends on who your target market is. What we have seen is that Facebook Ads and LinkedIn Ads are two great options.
Both of their advertising functions allow you to target one of three different objectives: Awareness, Consideration, and Conversions. This allows you to target impressions, clicks, or purchases, registrations, and any other end-goal you may have. Social media is huge. According to eMarketer, the average person spends 2 hours and 22 minutes per day on social media. With people spending so much time on social media, it’s smart to use this as a medium. With Sales Lead City, you can rest assured that your social media advertising is built to get you leads.
Pay-per-click advertising gives you the option to do a type of digital advertising called Remarketing.
This is when you target people that have visited your website in the past. This presents an interesting opportunity, as you can be assured that every single person who sees your ad has expressed at least some level of interest in your company.
Repetition is key. The rule of 7 is an old adage in advertising and it has stuck around for a reason. Potential customers need to see your ad 7 times on average to make a decision. The most efficient way to make this happen is by using remarketing for digital advertising.
Google Ads, Facebook, and LinkedIn all allow you to do remarketing. For both LinkedIn and Facebook, you’ll need to use code to allow these sites to track who goes on your site. These are the Facebook Pixel and LinkedIn Insight Tag.
Trust Sales Lead City for Your Pay Per Lead Advertising Campaign
The most effective way to use pay-per-click advertising is to trust the experts. Sales Lead City has been trusted since 2006 and has a highly qualified team. The best part? We top it all off with our sterling service. This dedication to exceptional customer care means that we will be with you every step of the way.
There are plenty of options to get help with your pay-per-click advertising. However, you’ll find that not all of these have physical locations. That’s important as that can mean inconsistent customer service. You deserve clarity, which is why you should trust Sales Lead City. We are fully staffed from 9-5 Eastern Monday-Friday at 3250 W. Big Beaver Rd., Suite 428 Troy, Michigan 48084. If you’re in the area, you can even meet with us in person!
To discuss how we can utilize pay-per-lead advertising, or any of our other services, to help your business, give us a call at (248) 637-5985 or fill out our contact form.